29.11.09

Late Week 6: Someone Else


Advertisements, to me, are societies way of dumbing us down and making us insecure. That said, it's a career I've often considered! People's ability to not question what they see just AMAZES me sometimes. Whether its the photo of a celebrity, altered to make them look 20 years older for the tabloids, or even the occasional ad that makes a model look so perfect even angels are getting eating disorders. That said, I think that taking control of what people percieve is a very powerful job. Creating images that make people LONG for your product is a money making and often dangerous business.
If I were in advertising, however, I would aim for the effect of the above image. It's so OUTRAGEOUSLY clever of a way to sell lotion! I have to wonder if the man on the bus really knew why someone was laughing and taking pictures of him.

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